A course for agencies adding mobile solutions to their service set.
Well into our third “Year of Mobile Marketing,” it appears to have finally kicked into high gear, thanks largely to advances in broadband, smartphones, and enabling technologies. Understand the role of the mobile device in delivering interaction between a brand and a consumer, as well as marketing and advertising opportunities that exist today. You’ll also get a glimpse into the future and how nascent technologies today will further enable marketing and communications for brands in the near future.
About this Class:
You will walk away with an understanding of:
- How mobile can best be integrated into a marketing plan
- How to effectively run a mobile advertising campaign
- When apps are appropriate and when mobile sites are appropriate, and how to project manage each
- How location-based services, near-field communication and other technologies are changing the game
- The future of in-game marketing, gamification, and the role of the mobile device
Who should take this class?
Account managers, media planners, business development team members and anyone in the agency looking for a greater understanding of the role of mobile in advertising mix.
Instructor: Michael Barber 
Michael Barber is a digital marketing strategist. He has worked on digital marketing campaigns for brands such as Right Guard, Pulte Homes, Ubisoft, Kroger and Purex. Michael splits his time between Phoenix and Los Angeles.
Cost: $599 Register and get started today!
The Particulars:
The class is self-paced and should be completed in 60 days following registration. All materials (including reading) required for the class are included and will be provided to you through the Learning Management System (LMS). You will have access to videos, presentations and instruction for 60 days after registration. There are quizzes and learning assessments interspersed between learning modules. Once satisfactorily completed, you will be issued a Certificate indicating your participation.
You need a connection to the Internet for all classes to sign on to the LMS. It is highly recommended that you do not rely on a mobile device for this training, as there are quizzes and small copy in materials that render best with a laptop-size screen or larger.
There are no refunds for online classes, but a colleague or another agency employee can take the class in place of the original registrant. The instructional materials for this class are intended for the use of one person. Only the course outline and certain resource materials will be available for download.