How-To
6 Ways to Use Press Releases
Daniel Klotz, Social Media Strategist at YDOP, discusses how to get your client’s attention through earned media without being a PR specialist or agency.
Case Study: Long-Tail Blogger Outreach- Campaign Execution
Chris Abraham of Abraham Harrison discusses the third and final step of a Long-Tail Blogger Campaign: sending, replying, and earning posts.
Case Study: Long-Tail Blogger Outreach – Campaign Nuts & Bolts
Chris Abraham of Abraham Harrison discusses the research and message development behind this outreach strategy in part two of his three part article series.
Case Study: How to Do Long-Tail Blogger Outreach
Chris Abraham of Abraham Harrison discusses a case study in which his agency leveraged long tail for blogger outreach and influence.
Reputation Management for Agencies
Amanda Vega discusses how agencies can manage their own reputations with little time investment. Agency brand management requires proactive messaging, active monitoring and a little help from your clients.
Twitter on Behalf Of…
Learn how to manage twitter accounts on behalf of clients. The do’s and don’ts plus helpful tips are discussed.
Successful Facebook Brand-Consumer Connection Efforts
By Katie Van Domelen, Social Media Specialist, Sitewire Sure, if you have the budget, an engagement ad on Facebook’s homepage will increase your client’s fan base and drive interaction. But not everyone has the budget. So we rely on publishing interesting content and hope that fans like it enough to notice and interact with it in some way. Here are a few techniques I’ve seen or used personally that encourage a connection between a brand and consumer on Facebook. #1: Photo Tagging This tactic was used most notably by an individual IKEA store that promoted its grand opening by posting pictures of furniture sets and allowing fans to tag themselves as pieces of furniture. The first person to tag an… read more
How and Why an Agency Should (or Should Not) Use TweetDeck
By Shannon Johnson, Media Planner, Sitewire Each month, we’ll take a look at tools of the trade that make the lives of a digital agency executive easier. Here we’ll look in-depth at Tweetdeck, but also investigate key differentiators of other tools that make managing Twitter and other social networking applications easier. What is TweetDeck? TweetDeck is a downloadable desktop application that allows you to manage multiple Twitter, Facebook, Myspace and LinkedIn accounts all in one place. It is one of the most widely used and user friendly Twitter clients around. Why an Agency Should Use TweetDeck The rest of the content is available for Gold members only. Get more information on agencyside membership
Google Wave: Game changer? Not quite yet. Opportunities for agencies? Yes.
by Michael Barber, Digital Marketing Strategist When word first trickled out across the blogosphere that Google was prepping the launch of an online, real-time communications platform dubbed “Waveâ€, tech and social media folks went gaga. It was like pigs at a freshly loaded trough. Some ad agency veterans called it a “communications tidal waveâ€. Others said it would replace email and instant messaging. Simply put, techies and agency people couldn’t wait to get their hands on the new tool because they thought it would radically change the way people communicate and collaborate online. Although in its current form Google Wave will not fundamentally change the way the world communicates online, it offers a never before seen opportunity for people to… read more
LinkedIn How-to Videos: Using it for Research & Prep
LinkedIn is a powerful tool to uncover information and possible connections with a potential client or other party of interest. Learn how to use LinkedIn as a meeting preparation tool as well as a hiring resource in this video. The rest of the content is available for Gold members only. Get more information on agencyside membership
