Digital Agency Toolbelt: 8seconds
8seconds is a tool that allows agencies to run multivariate tests within large email campaigns.
CAN SPAM Act Compliance
Find out what you need to know to protect your agency and your clients from CAN SPAM violations.
Testing Email Campaigns
Learn how to test to improve metrics from email campaigns using both A/B split and multivariate testing procedures.
Email Design Best Practices
There are no real standards for email design, but this video discusses best practices for usage of text, graphics and alt tags in promotional email campaigns.
Digital Agency Toolbelt: Litmus Email Previews & Analytics
Litmus is a tool that enables agencies to perform email client and cross browser testing. Save time and money, and “wow” clients in the process.
Growing & Nurturing Your Email List
Tips for growing and utilizing an email list to produce the best results for email marketing clients.
Email List Growth & Usage
Learn about some great methods for growing email lists for clients and maintaining list integrity.
Growing Customer Relationships with Email
What are the most effective email strategies to grow your client’s customer relationships? This presentation takes you through best practices as it pertains to email marketing from the setup and design phase through how to distribute and test the effectiveness of email campaigns. The rest of the content is available for Gold members only. Get more information on agencyside membership
