Managing A Client’s Twitter Presence
by Ryan Miller, Online Strategist at Romanelli Communications
Does your client want you to manage their official Twitter account? Before you say yes, it’s important to first have a strategy, rather than focusing on just the tactics. Many businesses are eager to get on social media networks such as Twitter, but once they have an account, they often ask, “Now what?” Here are some things to talk to your client about before we get into dos, don’ts and tools that can help to make your job easier.
What are the goals?
Are they to get customer feedback, promote events or specials, or to just listen and get a pulse on what the online community is saying about that particular industry or brand?
The rest of the content is available for Gold members only. Get more information on agencyside membership
