by Chris Sietsema, Digital Marketing Consultant at Teach to Fish Digital
So much of our effort as agencies is spent on “growing the list”. For clients with lead generation campaigns, a common goal centers around building up the email list at a reasonable cost. However, email list growth is only part of the retention revenue equation. Lists must also be shown love, cared for and nurtured. As organizations are partly valued based on the quantity and quality of their email lists, the time necessary for cleaning and segmenting your clients’ lists is well worth it. The following posts discusses list growth, but also gives careful consideration to best practices for list usage.
Before discussing potential sources for email list growth and how to manage an email list properly for a client, it is crucial to cover email address collection and the reasons that people opt out of a list. For the purposes of garnering quality contacts, encourage your clients to practice one or all of the following:
The rest of the content is available for Gold members only. Get more information on agencyside membership
