by April Holle, Principal at Made Better Studio
Process: the ever-elusive goal of agency life. Crucial to project efficiency and profitability, process allows for agency-client teams to work seamlessly with a shared mission. Good process is hard to nail down, but once you have some guidelines, setting the ground rules is much easier.
No matter if you are developing a website or launching a paid search campaign, every interactive project has six distinct phases that must be addressed in your agency’s process to carefully define scope of work, client needs and user wants.
1. Client & Project Discovery
In many instances this phase actually occurs in the new business prospecting pitch of a project. During the Discovery phase your primary client contact needs to gather as much information about:
–the client and their business objectives
–their competitors
–their target markets
–project objectives, budget & timeline
–functional items that would be considered ‘absolutely needed’, ‘nice to have’ and ‘not desired’ according to the client’s perspective
–success metrics for the project
The rest of the content is available for Gold members only. Get more information on agencyside membership
