by Joshua Strebel, Founder of Page.ly
WordPress was initially constructed more than seven years ago. What started as a fork of a platform called b2, WordPress has matured into a robust blogging and website content management system used in over 20 million websites. Notable sites like Forbes Blogs, National Geographic Magazine, and CNN.com (2007) all use or have used WordPress.
Over the years, WordPress has evolved from its diminutive beginnings of a simple blogging platform to become a very solid, extendable, and easy-to-use website solution. It still has it quirks, of course, and may lack some features of the more developer-centric platforms like Drupal, but it is a perfect fit for the majority of websites.
Agencies can utilize the WordPress platform for developing client sites and web properties specific to a campaign. The progression of the technology and tools available allow for extremely quick turnarounds that bring immediate and sustainable value to agency-client relationships.
Why WordPress is Advantageous for Client Websites
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