by Michael Barber, Digital Marketing Strategist
When word first trickled out across the blogosphere that Google was prepping the launch of an online, real-time communications platform dubbed “Waveâ€, tech and social media folks went gaga. It was like pigs at a freshly loaded trough.
Some ad agency veterans called it a “communications tidal waveâ€. Others said it would replace email and instant messaging. Simply put, techies and agency people couldn’t wait to get their hands on the new tool because they thought it would radically change the way people communicate and collaborate online.
Although in its current form Google Wave will not fundamentally change the way the world communicates online, it offers a never before seen opportunity for people to collaborate with peers in real-time all within their internet browser.
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[...] Not quite yet. Opportunities for businesses? Yes. collaboration, google wave, wave Note: A version of this article first appeared on agencyside.net. agencyside helps ad agencies become experts in the digital [...]